March 30, 2012

A Trip to Byron Bay

A few months ago I traveled to Byron Bay, Australia to visit our photographer for Anna Beck and good friend, Sybil Steele.  Byron has a magical healing quality, where the surf meets the rolling green hills and most people are quite content with a creative, simple, and active life. 

Bali parallels Byron in many ways, but there were striking differences. The spirit of the city, which is one of positivity, health and nature, truly captured me while I was there.  The highlights of my trip included an afternoon visit to the little town of Bangalow, and witnessing the breath-taking views of beaches and animal life from atop the lighthouses along the coast.

March 23, 2012

The Bali Animal Collection has Arrived!

Anna Beck welcomes in spring with the newest Bali Animal Collection!

Which animal are YOU drawn to and why?

SHOP NOW

March 16, 2012

Anna Beck Spring 2012 - The Bali Animals

Last year when I travelled to India, I was struck by the significant presence of animals in all of the temples and landmarks I visited.  I was especially drawn to depictions of the elephant—I even started dreaming about them!

According to Balinese tradition, the elephant represents the most popular god, Ganesha—The Remover of Obstacles—and is seen as having power and strength.  The Ganesh is also seen throughout local Balinese Hindu culture and can be spotted in temples, homes, and just about everywhere you look on the island.

I started asking friends if they gravitated towards particular animals. Owls, turtles, and dragonflies were all mentioned by friends and family. I was shocked by how closely each of them seemed to match their animal counterpart. With that, I knew that this collection was meant to be.

My hope with this line is to inspire my customers to learn more about themselves. I feel that we all gravitate to certain creatures, and by learning more about their meanings, we can see how their characteristics resonate within us.

The Bali Animal Collection is now available for Pre-Order for a April 1st delivery!

CLICK HERE TO SHOP NOW!

March 7, 2012

Behind the Scenes: Anna Beck Photo Shoot

It's always exciting  preparing for an upcoming campaign.  After a whirlwind visit to the states I returned to Bali a few weeks ago and threw myself into our 2012 Anna Beck photo shoot.   In addition to shooting our model, we wanted to do a fashion film, a behind the scenes look at the factory, and a documentary on Robin Lim, the founder of  Bumi Sehat, Anna Beck's local charity.

Here's a sneak peak with the beautiful Anna Beck model Salvita and some of our stunning soon-to-be released Anna Beck Spring and Summer collections. Keep an eye out for the new photos and videos!

My good friend, fashion photographer, stylist, and documentary film maker Sybil Steele arrived from Byron Bay, Australia with her talented filming partner Johnny  Abegg and they inspired us all with their energy and vision. 

It was a lot to fit into their 10 day trip, but Sybil, Johnny and the rest of the crew made our long days working together some of the most pleasant and enjoyable days I have ever had on a shoot.

February 23, 2012

Meet the Anna Beck Team - Michelle Mellinger

WHY WE LOVE MICHELLE:

Michelle joined the Anna Beck Team in fall 2011 after graduating from ASU with a degree in marketing. Go Sun Devils! Michelle manages the front lines of our customer service department and also helps us manage all of our social media messaging.  Her sweet personality and easy going nature makes her a pleasure to work with.  Say hello to her the next time you call us! We are lucky to have her as part of the team!

WHO IS Michelle Mellinger?
"I am a recent graduate from Arizona State University where I majored in marketing and business sustainability. Since I’m new to the Los Angeles area, I love exploring the shops, restaurants, and nightlife that the city offers. I try to make the most out of what I’ve got, and have fun and laugh all along the way!

Working at Anna Beck has been an extremely fun and gratifying learning experience.  I am so excited to see what's to come with the company in the future!"

Favorite Anna Beck Pieces?                                                                                            201NGF Lombok Large Chain Drop Necklace, 3EGG Gili Wire Rimmed Teardrop Earrings, 9CGJ Java Large Studded Cuff, 27RG Lombok Beaded Ring, 19S Bali Multi Disk Leaf Earrings

Words to live by?                                                                                                                 “Don’t cry because it’s over, smile because it happened.” – Dr. Suess